Aromabuild is a fragrance brand focused on creating a premium shopping experience around its products. The project involved designing and developing a Shopify storefront that balanced a refined visual identity with the practical requirements of ecommerce.
The website needed to showcase products without unnecessary distractions while accommodating product variations, bundles and future seasonal releases. I approached the design with a minimalist direction, using generous whitespace, considered typography and product-focused layouts to create an experience that felt premium without compromising usability.
The resulting design places products at the centre of the experience, using a restrained visual system and clear content hierarchy to give photography and product information room to stand out.
The Shopify build accommodates different product configurations, with reusable sections and flexible layouts supporting future updates and seasonal content. A dedicated launch experience was also developed ahead of the broader store rollout, creating an adaptable ecommerce foundation that balances visual presentation, usability and the practical needs of a growing brand.
