Rayo Paseo is a summer apparel brand creating thoughtfully designed cover-ups that help women feel confident and carefree. Ahead of launching in 2024, the founders needed a Shopify store that reflected their brand and provided a smooth shopping experience.
Working with their chosen theme, I customised the typography, layouts and interactions to create a more considered experience without the need for a completely custom build. I also supported the initial store setup, including integrations, SEO and analytics.
The customised storefront brings Rayo Paseo's personality into an existing Shopify theme through refined typography, improved spacing and subtle interactions. Navigation behaviour and button hover animations were adjusted to create a more polished experience, while a dedicated coming-soon page established the brand's online presence ahead of launch.
Australia Post and social media integrations, Google Analytics and responsive layouts helped prepare the store for everyday use, creating a tailored ecommerce experience that retains the flexibility of Shopify.
